Design DNA
13 - 14 Nov 2025
Online
Mitesh Neema
Mitesh Neema
Mitesh Neema
Lead Tech Consultant, Thoughtworks
Lead Tech Consultant, Thoughtworks
Lead Tech Consultant, Thoughtworks



About the speaker
About the speaker
About the speaker
Mitesh Neema is an Enterprise Architect, Solution Designer and Innovator with 15+ years building transformative solutions for Fortune 500 enterprises. Currently at Thoughtworks, he architects design systems that drive productivity, enhance user experience, and strengthen brand identity at scale. A passionate design thinker, Mitesh specializes in translating strategic vision into scalable, governance-enabled design systems. His expertise spans enterprise architecture, digital transformation, and design excellence. He is a thought leader in design systems, mentor to 50+ developers, and an active contributor to the in-house design systems and UI community.
Mitesh Neema is an Enterprise Architect, Solution Designer and Innovator with 15+ years building transformative solutions for Fortune 500 enterprises. Currently at Thoughtworks, he architects design systems that drive productivity, enhance user experience, and strengthen brand identity at scale. A passionate design thinker, Mitesh specializes in translating strategic vision into scalable, governance-enabled design systems. His expertise spans enterprise architecture, digital transformation, and design excellence. He is a thought leader in design systems, mentor to 50+ developers, and an active contributor to the in-house design systems and UI community.
Mitesh Neema is an Enterprise Architect, Solution Designer and Innovator with 15+ years building transformative solutions for Fortune 500 enterprises. Currently at Thoughtworks, he architects design systems that drive productivity, enhance user experience, and strengthen brand identity at scale. A passionate design thinker, Mitesh specializes in translating strategic vision into scalable, governance-enabled design systems. His expertise spans enterprise architecture, digital transformation, and design excellence. He is a thought leader in design systems, mentor to 50+ developers, and an active contributor to the in-house design systems and UI community.
Lecture
Lecture
Lecture
From Vision to Victory: Selling, Creating and Scaling your Design System
From Vision to Victory: Selling, Creating and Scaling your Design System
From Vision to Victory: Selling, Creating and Scaling your Design System
Building a design system is more than just creating reusable components—it’s about driving measurable efficiency, consistency, and user satisfaction across your organisation. Companies that adopt design systems report a 20-30% reduction in design and development time, a 95% improvement in UI consistency, and a higher net promoter score (NPS) for their products.
In this talk, we’ll explore the journey from chaos to cohesion: crafting a business case that resonates with executives, designing a system in Figma, implementing it in Storybook, baking in Accessibility, measuring success to prove it’s value and retrofitting it into your existing product. Along the way, we’ll uncover the trials, tribulations, and ultimate triumphs of proving the value of a design system to your business.
Whether you’re starting from scratch or refining an existing process, this session will provide actionable strategies and data-driven insights to align your team, secure funding, and deliver a system that transforms your product—and your organisation.
Building a design system is more than just creating reusable components—it’s about driving measurable efficiency, consistency, and user satisfaction across your organisation. Companies that adopt design systems report a 20-30% reduction in design and development time, a 95% improvement in UI consistency, and a higher net promoter score (NPS) for their products.
In this talk, we’ll explore the journey from chaos to cohesion: crafting a business case that resonates with executives, designing a system in Figma, implementing it in Storybook, baking in Accessibility, measuring success to prove it’s value and retrofitting it into your existing product. Along the way, we’ll uncover the trials, tribulations, and ultimate triumphs of proving the value of a design system to your business.
Whether you’re starting from scratch or refining an existing process, this session will provide actionable strategies and data-driven insights to align your team, secure funding, and deliver a system that transforms your product—and your organisation.
Building a design system is more than just creating reusable components—it’s about driving measurable efficiency, consistency, and user satisfaction across your organisation. Companies that adopt design systems report a 20-30% reduction in design and development time, a 95% improvement in UI consistency, and a higher net promoter score (NPS) for their products.
In this talk, we’ll explore the journey from chaos to cohesion: crafting a business case that resonates with executives, designing a system in Figma, implementing it in Storybook, baking in Accessibility, measuring success to prove it’s value and retrofitting it into your existing product. Along the way, we’ll uncover the trials, tribulations, and ultimate triumphs of proving the value of a design system to your business.
Whether you’re starting from scratch or refining an existing process, this session will provide actionable strategies and data-driven insights to align your team, secure funding, and deliver a system that transforms your product—and your organisation.
Contact us if you have any questions.
gabriela@designdnaconf.com
Contact us if you have any questions.
gabriela@designdnaconf.com