Design DNA
13 - 14 Nov 2025
Online
Prajakta Kudale
Prajakta Kudale
Prajakta Kudale
Lead XD Thougthworks
Lead XD Thougthworks
Lead XD Thougthworks
About the speaker
About the speaker
About the speaker
A passionate designer with over a decade of experience, Prajakta Kudale thrives on crafting thoughtful, scalable digital experiences that bridge creativity and clarity. She has led multiple design system initiatives, building them from the ground up and transforming legacy systems into unified, future-ready ecosystems that empower teams and ensure design consistency. Currently, she’s a Lead UI/UX Designer at Thoughtworks, where she brings together strategic thinking and visual craft to shape impactful user experiences across diverse domains. Outside of work, Prajakta channels her artistic spirit through doodling, exploring new cultures and capturing the charm of everyday life in Barcelona.
A passionate designer with over a decade of experience, Prajakta Kudale thrives on crafting thoughtful, scalable digital experiences that bridge creativity and clarity. She has led multiple design system initiatives, building them from the ground up and transforming legacy systems into unified, future-ready ecosystems that empower teams and ensure design consistency. Currently, she’s a Lead UI/UX Designer at Thoughtworks, where she brings together strategic thinking and visual craft to shape impactful user experiences across diverse domains. Outside of work, Prajakta channels her artistic spirit through doodling, exploring new cultures and capturing the charm of everyday life in Barcelona.
A passionate designer with over a decade of experience, Prajakta Kudale thrives on crafting thoughtful, scalable digital experiences that bridge creativity and clarity. She has led multiple design system initiatives, building them from the ground up and transforming legacy systems into unified, future-ready ecosystems that empower teams and ensure design consistency. Currently, she’s a Lead UI/UX Designer at Thoughtworks, where she brings together strategic thinking and visual craft to shape impactful user experiences across diverse domains. Outside of work, Prajakta channels her artistic spirit through doodling, exploring new cultures and capturing the charm of everyday life in Barcelona.
Lecture
Lecture
Lecture
From Vision to Victory: Selling, Creating and Scaling your Design System
From Vision to Victory: Selling, Creating and Scaling your Design System
From Vision to Victory: Selling, Creating and Scaling your Design System
Building a design system is more than just creating reusable components—it’s about driving measurable efficiency, consistency, and user satisfaction across your organisation. Companies that adopt design systems report a 20-30% reduction in design and development time, a 95% improvement in UI consistency, and a higher net promoter score (NPS) for their products.
In this talk, we’ll explore the journey from chaos to cohesion: crafting a business case that resonates with executives, designing a system in Figma, implementing it in Storybook, baking in Accessibility, measuring success to prove it’s value and retrofitting it into your existing product. Along the way, we’ll uncover the trials, tribulations, and ultimate triumphs of proving the value of a design system to your business.
Whether you’re starting from scratch or refining an existing process, this session will provide actionable strategies and data-driven insights to align your team, secure funding, and deliver a system that transforms your product—and your organisation.
Building a design system is more than just creating reusable components—it’s about driving measurable efficiency, consistency, and user satisfaction across your organisation. Companies that adopt design systems report a 20-30% reduction in design and development time, a 95% improvement in UI consistency, and a higher net promoter score (NPS) for their products.
In this talk, we’ll explore the journey from chaos to cohesion: crafting a business case that resonates with executives, designing a system in Figma, implementing it in Storybook, baking in Accessibility, measuring success to prove it’s value and retrofitting it into your existing product. Along the way, we’ll uncover the trials, tribulations, and ultimate triumphs of proving the value of a design system to your business.
Whether you’re starting from scratch or refining an existing process, this session will provide actionable strategies and data-driven insights to align your team, secure funding, and deliver a system that transforms your product—and your organisation.
Building a design system is more than just creating reusable components—it’s about driving measurable efficiency, consistency, and user satisfaction across your organisation. Companies that adopt design systems report a 20-30% reduction in design and development time, a 95% improvement in UI consistency, and a higher net promoter score (NPS) for their products.
In this talk, we’ll explore the journey from chaos to cohesion: crafting a business case that resonates with executives, designing a system in Figma, implementing it in Storybook, baking in Accessibility, measuring success to prove it’s value and retrofitting it into your existing product. Along the way, we’ll uncover the trials, tribulations, and ultimate triumphs of proving the value of a design system to your business.
Whether you’re starting from scratch or refining an existing process, this session will provide actionable strategies and data-driven insights to align your team, secure funding, and deliver a system that transforms your product—and your organisation.
Contact us if you have any questions.
gabriela@designdnaconf.com
Contact us if you have any questions.
gabriela@designdnaconf.com