Design DNA
13 - 14 Nov 2025
Online
Design DNA
Anna Wanatowicz
Anna Wanatowicz
Anna Wanatowicz
UX Designer at Appfire
UX Designer at Appfire
UX Designer at Appfire
About the speaker
About the speaker
About the speaker
With 8 years of experience in UX design, she has worked across diverse environments, including startups, e-commerce platforms, software houses, and product-driven companies.
She is passionate about building alignment between technical teams, UX professionals, and business stakeholders—believing that true success comes when everyone plays on the same team. What drives her most is the ability to seek thoughtful compromises that keep the end user at the center, ensuring that every decision supports both usability and strategic goals
With 8 years of experience in UX design, she has worked across diverse environments, including startups, e-commerce platforms, software houses, and product-driven companies.
She is passionate about building alignment between technical teams, UX professionals, and business stakeholders—believing that true success comes when everyone plays on the same team. What drives her most is the ability to seek thoughtful compromises that keep the end user at the center, ensuring that every decision supports both usability and strategic goals
With 8 years of experience in UX design, she has worked across diverse environments, including startups, e-commerce platforms, software houses, and product-driven companies.
She is passionate about building alignment between technical teams, UX professionals, and business stakeholders—believing that true success comes when everyone plays on the same team. What drives her most is the ability to seek thoughtful compromises that keep the end user at the center, ensuring that every decision supports both usability and strategic goals
Lecture
Lecture
Lecture
Streamlining UX patterns: diverse application portfolio, shared patterns and common design language
Streamlining UX patterns: diverse application portfolio, shared patterns and common design language
Streamlining UX patterns: diverse application portfolio, shared patterns and common design language
This session offers insights from firsthand experience in unifying UX patterns across diverse applications. The presenters bring expertise in balancing user needs, technical feasibility, and business goals while emphasizing the strategic value of collaboration in design. Attendees will gain actionable takeaways on improving consistency and value in their own products.
Purpose and Objectives:
Highlight the Value of Unified UX Patterns:
Address how consistent design enhances user experience across different apps.
Showcase how streamlined patterns save time and reduce cognitive load for users.
Discuss the Process:
Share the UX journey from research and insights to design and delivery.
Illustrate the use of reusable patterns and unified approaches to design.
Present Real-World Challenges and Solutions:
Acknowledge the complexities of working with different products (e.g., OKRs and BigPicture).
Explore solutions for managing component differences and avoiding technical debt.
Encourage Strategic Collaboration:
Emphasize the importance of collaboration, planning, and knowledge sharing to establish coherent design systems.
Share successful examples from the banking sector and other industries to inspire similar efforts.
Key Topics Covered:
The UX Process:
How thorough research and actionable insights lead to high-value solutions.
Steps to achieve confidence in problem-solving and solution delivery.
Case Studies:
The dropdown filter unification project: Lessons learned and benefits achieved.
Examples of small changes making a big impact on user experience.
Challenges in Rapid Development:
Risks of "quick fixes" and their long-term impact on UX and technical debt.
Strategies to mitigate misunderstandings and avoid duplicated effort.
Design Principles for Success:
The need for a coherent design system and pattern validation.
This session offers insights from firsthand experience in unifying UX patterns across diverse applications. The presenters bring expertise in balancing user needs, technical feasibility, and business goals while emphasizing the strategic value of collaboration in design. Attendees will gain actionable takeaways on improving consistency and value in their own products.
Purpose and Objectives:
Highlight the Value of Unified UX Patterns:
Address how consistent design enhances user experience across different apps.
Showcase how streamlined patterns save time and reduce cognitive load for users.
Discuss the Process:
Share the UX journey from research and insights to design and delivery.
Illustrate the use of reusable patterns and unified approaches to design.
Present Real-World Challenges and Solutions:
Acknowledge the complexities of working with different products (e.g., OKRs and BigPicture).
Explore solutions for managing component differences and avoiding technical debt.
Encourage Strategic Collaboration:
Emphasize the importance of collaboration, planning, and knowledge sharing to establish coherent design systems.
Share successful examples from the banking sector and other industries to inspire similar efforts.
Key Topics Covered:
The UX Process:
How thorough research and actionable insights lead to high-value solutions.
Steps to achieve confidence in problem-solving and solution delivery.
Case Studies:
The dropdown filter unification project: Lessons learned and benefits achieved.
Examples of small changes making a big impact on user experience.
Challenges in Rapid Development:
Risks of "quick fixes" and their long-term impact on UX and technical debt.
Strategies to mitigate misunderstandings and avoid duplicated effort.
Design Principles for Success:
The need for a coherent design system and pattern validation.
This session offers insights from firsthand experience in unifying UX patterns across diverse applications. The presenters bring expertise in balancing user needs, technical feasibility, and business goals while emphasizing the strategic value of collaboration in design. Attendees will gain actionable takeaways on improving consistency and value in their own products.
Purpose and Objectives:
Highlight the Value of Unified UX Patterns:
Address how consistent design enhances user experience across different apps.
Showcase how streamlined patterns save time and reduce cognitive load for users.
Discuss the Process:
Share the UX journey from research and insights to design and delivery.
Illustrate the use of reusable patterns and unified approaches to design.
Present Real-World Challenges and Solutions:
Acknowledge the complexities of working with different products (e.g., OKRs and BigPicture).
Explore solutions for managing component differences and avoiding technical debt.
Encourage Strategic Collaboration:
Emphasize the importance of collaboration, planning, and knowledge sharing to establish coherent design systems.
Share successful examples from the banking sector and other industries to inspire similar efforts.
Key Topics Covered:
The UX Process:
How thorough research and actionable insights lead to high-value solutions.
Steps to achieve confidence in problem-solving and solution delivery.
Case Studies:
The dropdown filter unification project: Lessons learned and benefits achieved.
Examples of small changes making a big impact on user experience.
Challenges in Rapid Development:
Risks of "quick fixes" and their long-term impact on UX and technical debt.
Strategies to mitigate misunderstandings and avoid duplicated effort.
Design Principles for Success:
The need for a coherent design system and pattern validation.
Contact us if you have any questions.
gabriela@designdnaconf.com
Contact us if you have any questions.
gabriela@designdnaconf.com