Design DNA
13 - 14 Nov 2025
Online
Design DNA
Bartosz Wyszkowski
Bartosz Wyszkowski
Bartosz Wyszkowski
Senior Product Designer at Appfire
Senior Product Designer at Appfire
Senior Product Designer at Appfire



About the speaker
About the speaker
About the speaker
I’m a UX Designer who thrives on creating intuitive, user-centered solutions that make a real difference. Whether it’s redesigning workflows to save users time or improving feature adoption through thoughtful updates, I’m passionate about blending creativity with data-driven decisions.
In my recent work, I’ve tackled challenges like simplifying complex filtering systems, enhancing post-release experiences, and aligning design patterns across multiple apps. I also enjoy mentoring other designers, helping them grow their skills in usability testing and prototyping, and fostering collaboration across teams.
At my core, I believe that great design isn’t just about solving problems—it’s about understanding people and delivering experiences that feel effortless and empowering. Looking ahead, I’m excited to continue exploring innovative solutions, like AI-driven design, and growing as a leader in creating scalable, meaningful user experiences.
I’m a UX Designer who thrives on creating intuitive, user-centered solutions that make a real difference. Whether it’s redesigning workflows to save users time or improving feature adoption through thoughtful updates, I’m passionate about blending creativity with data-driven decisions.
In my recent work, I’ve tackled challenges like simplifying complex filtering systems, enhancing post-release experiences, and aligning design patterns across multiple apps. I also enjoy mentoring other designers, helping them grow their skills in usability testing and prototyping, and fostering collaboration across teams.
At my core, I believe that great design isn’t just about solving problems—it’s about understanding people and delivering experiences that feel effortless and empowering. Looking ahead, I’m excited to continue exploring innovative solutions, like AI-driven design, and growing as a leader in creating scalable, meaningful user experiences.
I’m a UX Designer who thrives on creating intuitive, user-centered solutions that make a real difference. Whether it’s redesigning workflows to save users time or improving feature adoption through thoughtful updates, I’m passionate about blending creativity with data-driven decisions.
In my recent work, I’ve tackled challenges like simplifying complex filtering systems, enhancing post-release experiences, and aligning design patterns across multiple apps. I also enjoy mentoring other designers, helping them grow their skills in usability testing and prototyping, and fostering collaboration across teams.
At my core, I believe that great design isn’t just about solving problems—it’s about understanding people and delivering experiences that feel effortless and empowering. Looking ahead, I’m excited to continue exploring innovative solutions, like AI-driven design, and growing as a leader in creating scalable, meaningful user experiences.
Lecture
Lecture
Lecture
Streamlining UX patterns: diverse application portfolio, shared patterns and common design language
Streamlining UX patterns: diverse application portfolio, shared patterns and common design language
Streamlining UX patterns: diverse application portfolio, shared patterns and common design language
This session offers insights from firsthand experience in unifying UX patterns across diverse applications. The presenters bring expertise in balancing user needs, technical feasibility, and business goals while emphasizing the strategic value of collaboration in design. Attendees will gain actionable takeaways on improving consistency and value in their own products.
Purpose and Objectives:
Highlight the Value of Unified UX Patterns:
Address how consistent design enhances user experience across different apps.
Showcase how streamlined patterns save time and reduce cognitive load for users.
Discuss the Process:
Share the UX journey from research and insights to design and delivery.
Illustrate the use of reusable patterns and unified approaches to design.
Present Real-World Challenges and Solutions:
Acknowledge the complexities of working with different products (e.g., OKRs and BigPicture).
Explore solutions for managing component differences and avoiding technical debt.
Encourage Strategic Collaboration:
Emphasize the importance of collaboration, planning, and knowledge sharing to establish coherent design systems.
Share successful examples from the banking sector and other industries to inspire similar efforts.
Key Topics Covered:
The UX Process:
How thorough research and actionable insights lead to high-value solutions.
Steps to achieve confidence in problem-solving and solution delivery.
Case Studies:
The dropdown filter unification project: Lessons learned and benefits achieved.
Examples of small changes making a big impact on user experience.
Challenges in Rapid Development:
Risks of "quick fixes" and their long-term impact on UX and technical debt.
Strategies to mitigate misunderstandings and avoid duplicated effort.
Design Principles for Success:
The need for a coherent design system and pattern validation.
This session offers insights from firsthand experience in unifying UX patterns across diverse applications. The presenters bring expertise in balancing user needs, technical feasibility, and business goals while emphasizing the strategic value of collaboration in design. Attendees will gain actionable takeaways on improving consistency and value in their own products.
Purpose and Objectives:
Highlight the Value of Unified UX Patterns:
Address how consistent design enhances user experience across different apps.
Showcase how streamlined patterns save time and reduce cognitive load for users.
Discuss the Process:
Share the UX journey from research and insights to design and delivery.
Illustrate the use of reusable patterns and unified approaches to design.
Present Real-World Challenges and Solutions:
Acknowledge the complexities of working with different products (e.g., OKRs and BigPicture).
Explore solutions for managing component differences and avoiding technical debt.
Encourage Strategic Collaboration:
Emphasize the importance of collaboration, planning, and knowledge sharing to establish coherent design systems.
Share successful examples from the banking sector and other industries to inspire similar efforts.
Key Topics Covered:
The UX Process:
How thorough research and actionable insights lead to high-value solutions.
Steps to achieve confidence in problem-solving and solution delivery.
Case Studies:
The dropdown filter unification project: Lessons learned and benefits achieved.
Examples of small changes making a big impact on user experience.
Challenges in Rapid Development:
Risks of "quick fixes" and their long-term impact on UX and technical debt.
Strategies to mitigate misunderstandings and avoid duplicated effort.
Design Principles for Success:
The need for a coherent design system and pattern validation.
This session offers insights from firsthand experience in unifying UX patterns across diverse applications. The presenters bring expertise in balancing user needs, technical feasibility, and business goals while emphasizing the strategic value of collaboration in design. Attendees will gain actionable takeaways on improving consistency and value in their own products.
Purpose and Objectives:
Highlight the Value of Unified UX Patterns:
Address how consistent design enhances user experience across different apps.
Showcase how streamlined patterns save time and reduce cognitive load for users.
Discuss the Process:
Share the UX journey from research and insights to design and delivery.
Illustrate the use of reusable patterns and unified approaches to design.
Present Real-World Challenges and Solutions:
Acknowledge the complexities of working with different products (e.g., OKRs and BigPicture).
Explore solutions for managing component differences and avoiding technical debt.
Encourage Strategic Collaboration:
Emphasize the importance of collaboration, planning, and knowledge sharing to establish coherent design systems.
Share successful examples from the banking sector and other industries to inspire similar efforts.
Key Topics Covered:
The UX Process:
How thorough research and actionable insights lead to high-value solutions.
Steps to achieve confidence in problem-solving and solution delivery.
Case Studies:
The dropdown filter unification project: Lessons learned and benefits achieved.
Examples of small changes making a big impact on user experience.
Challenges in Rapid Development:
Risks of "quick fixes" and their long-term impact on UX and technical debt.
Strategies to mitigate misunderstandings and avoid duplicated effort.
Design Principles for Success:
The need for a coherent design system and pattern validation.
Contact us if you have any questions.
gabriela@designdnaconf.com
Contact us if you have any questions.
gabriela@designdnaconf.com