Design DNA
13 - 14 Nov 2025
Online
Design DNA
Emma Carter
Emma Carter
Emma Carter
Global Experience Design Leader at PEXA
Global Experience Design Leader at PEXA
Global Experience Design Leader at PEXA
About the speaker
About the speaker
About the speaker
Emma Carter is a seasoned design leader with over 20 years of experience driving design and innovation across industries. She has helped organisations elevate their design maturity and adopt a customer-centric approach to problem-solving.
As the Global Experience Design Leader at PEXA and previously a Principal Experience Designer at Thoughtworks a Global Tech Consultancy. Emma has spent over a decade helping cross-functional agile teams think from the user's perspective. Her passion for advancing design maturity is captured in her latest book: DesignedUp: A Designer’s Guide on How to Lead Inside the Tech Industry, which offers practical insights for aspiring design leaders.
A passionate and engaging speaker, Emma regularly addresses conferences and executive audiences, blending expertise in branding, experience design, and agile delivery. Now based in Brisbane, Australia, she inspires organisations to embrace design’s full transformative power and embed it into their culture and strategy.
Emma Carter is a seasoned design leader with over 20 years of experience driving design and innovation across industries. She has helped organisations elevate their design maturity and adopt a customer-centric approach to problem-solving.
As the Global Experience Design Leader at PEXA and previously a Principal Experience Designer at Thoughtworks a Global Tech Consultancy. Emma has spent over a decade helping cross-functional agile teams think from the user's perspective. Her passion for advancing design maturity is captured in her latest book: DesignedUp: A Designer’s Guide on How to Lead Inside the Tech Industry, which offers practical insights for aspiring design leaders.
A passionate and engaging speaker, Emma regularly addresses conferences and executive audiences, blending expertise in branding, experience design, and agile delivery. Now based in Brisbane, Australia, she inspires organisations to embrace design’s full transformative power and embed it into their culture and strategy.
Emma Carter is a seasoned design leader with over 20 years of experience driving design and innovation across industries. She has helped organisations elevate their design maturity and adopt a customer-centric approach to problem-solving.
As the Global Experience Design Leader at PEXA and previously a Principal Experience Designer at Thoughtworks a Global Tech Consultancy. Emma has spent over a decade helping cross-functional agile teams think from the user's perspective. Her passion for advancing design maturity is captured in her latest book: DesignedUp: A Designer’s Guide on How to Lead Inside the Tech Industry, which offers practical insights for aspiring design leaders.
A passionate and engaging speaker, Emma regularly addresses conferences and executive audiences, blending expertise in branding, experience design, and agile delivery. Now based in Brisbane, Australia, she inspires organisations to embrace design’s full transformative power and embed it into their culture and strategy.
Lecture
Lecture
Lecture
From Vision to Victory: Selling, Creating and Scaling your Design System
From Vision to Victory: Selling, Creating and Scaling your Design System
From Vision to Victory: Selling, Creating and Scaling your Design System
Building a design system is more than just creating reusable components—it’s about driving measurable efficiency, consistency, and user satisfaction across your organisation. Companies that adopt design systems report a 20-30% reduction in design and development time, a 95% improvement in UI consistency, and a higher net promoter score (NPS) for their products.
In this talk, we’ll explore the journey from chaos to cohesion: crafting a business case that resonates with executives, designing a system in Figma, implementing it in Storybook, baking in Accessibility, measuring success to prove it’s value and retrofitting it into your existing product. Along the way, we’ll uncover the trials, tribulations, and ultimate triumphs of proving the value of a design system to your business.
Whether you’re starting from scratch or refining an existing process, this session will provide actionable strategies and data-driven insights to align your team, secure funding, and deliver a system that transforms your product—and your organisation.
Building a design system is more than just creating reusable components—it’s about driving measurable efficiency, consistency, and user satisfaction across your organisation. Companies that adopt design systems report a 20-30% reduction in design and development time, a 95% improvement in UI consistency, and a higher net promoter score (NPS) for their products.
In this talk, we’ll explore the journey from chaos to cohesion: crafting a business case that resonates with executives, designing a system in Figma, implementing it in Storybook, baking in Accessibility, measuring success to prove it’s value and retrofitting it into your existing product. Along the way, we’ll uncover the trials, tribulations, and ultimate triumphs of proving the value of a design system to your business.
Whether you’re starting from scratch or refining an existing process, this session will provide actionable strategies and data-driven insights to align your team, secure funding, and deliver a system that transforms your product—and your organisation.
Building a design system is more than just creating reusable components—it’s about driving measurable efficiency, consistency, and user satisfaction across your organisation. Companies that adopt design systems report a 20-30% reduction in design and development time, a 95% improvement in UI consistency, and a higher net promoter score (NPS) for their products.
In this talk, we’ll explore the journey from chaos to cohesion: crafting a business case that resonates with executives, designing a system in Figma, implementing it in Storybook, baking in Accessibility, measuring success to prove it’s value and retrofitting it into your existing product. Along the way, we’ll uncover the trials, tribulations, and ultimate triumphs of proving the value of a design system to your business.
Whether you’re starting from scratch or refining an existing process, this session will provide actionable strategies and data-driven insights to align your team, secure funding, and deliver a system that transforms your product—and your organisation.
Contact us if you have any questions.
gabriela@designdnaconf.com
Contact us if you have any questions.
gabriela@designdnaconf.com