Design DNA
13 - 14 Nov 2025
Online
Design DNA
Karol Nowak
Karol Nowak
Karol Nowak
Senior UX/UI Designer at Reckitt
Senior UX/UI Designer at Reckitt
Senior UX/UI Designer at Reckitt
About the speaker
About the speaker
About the speaker
Designer and coder with a focus on design systems. I specialize in creating and maintaining design systems, with a particular interest in design tokens and the use of graph engines to supply future design decisions.
I analyze the world and change interfaces, objects, and places to make them more valuable and meaningful. In my projects, I always pay special attention to the people, the environment, and how they interact with my work. My personal research and design interests include exploring how modern technologies can enhance design systems and finding innovative ways to make them more meaningful and effective for users.
Designer and coder with a focus on design systems. I specialize in creating and maintaining design systems, with a particular interest in design tokens and the use of graph engines to supply future design decisions.
I analyze the world and change interfaces, objects, and places to make them more valuable and meaningful. In my projects, I always pay special attention to the people, the environment, and how they interact with my work. My personal research and design interests include exploring how modern technologies can enhance design systems and finding innovative ways to make them more meaningful and effective for users.
Designer and coder with a focus on design systems. I specialize in creating and maintaining design systems, with a particular interest in design tokens and the use of graph engines to supply future design decisions.
I analyze the world and change interfaces, objects, and places to make them more valuable and meaningful. In my projects, I always pay special attention to the people, the environment, and how they interact with my work. My personal research and design interests include exploring how modern technologies can enhance design systems and finding innovative ways to make them more meaningful and effective for users.
Lecture
Lecture
Lecture
One Source, Many Faces: Tokenizing the Multi-Brand Experience
One Source, Many Faces: Tokenizing the Multi-Brand Experience
One Source, Many Faces: Tokenizing the Multi-Brand Experience
What do you do when you inherit a design system that’s inconsistent, partially documented, and difficult to scale? This talk shares how we reimagined its foundations — redefining token mapping, designing a scalable multi-brand structure, and creating a single source of truth for documentation. But more than a technical fix, it became a way of working: a shared language between teams, systems, and brands. Whether you’re maintaining or rebuilding, hopefully this story offers you practical insights into turning legacy complexity into long-term clarity.
What do you do when you inherit a design system that’s inconsistent, partially documented, and difficult to scale? This talk shares how we reimagined its foundations — redefining token mapping, designing a scalable multi-brand structure, and creating a single source of truth for documentation. But more than a technical fix, it became a way of working: a shared language between teams, systems, and brands. Whether you’re maintaining or rebuilding, hopefully this story offers you practical insights into turning legacy complexity into long-term clarity.
What do you do when you inherit a design system that’s inconsistent, partially documented, and difficult to scale? This talk shares how we reimagined its foundations — redefining token mapping, designing a scalable multi-brand structure, and creating a single source of truth for documentation. But more than a technical fix, it became a way of working: a shared language between teams, systems, and brands. Whether you’re maintaining or rebuilding, hopefully this story offers you practical insights into turning legacy complexity into long-term clarity.
Contact us if you have any questions.
gabriela@designdnaconf.com
Contact us if you have any questions.
gabriela@designdnaconf.com