Design DNA

13 - 14 Nov 2025

Online

Design DNA

Laura Fehre

Laura Fehre

Laura Fehre

Designer Advocate at Figma

Designer Advocate at Figma

Designer Advocate at Figma

About the speaker

About the speaker

About the speaker

Laura bends design systems, materials, and sometimes herself—often upside down—with a camera in one hand and curiosity in the other. Fueled by craft, half coffee, half protein bar, and a full-time obsession with creating, collecting, and doing it all over again (but better).

Laura bends design systems, materials, and sometimes herself—often upside down—with a camera in one hand and curiosity in the other. Fueled by craft, half coffee, half protein bar, and a full-time obsession with creating, collecting, and doing it all over again (but better).

Laura bends design systems, materials, and sometimes herself—often upside down—with a camera in one hand and curiosity in the other. Fueled by craft, half coffee, half protein bar, and a full-time obsession with creating, collecting, and doing it all over again (but better).

Lecture

Lecture

Lecture

Beyond Tokens: Killing Legacy with Design Systems and AI

Beyond Tokens: Killing Legacy with Design Systems and AI

Beyond Tokens: Killing Legacy with Design Systems and AI

You’ve named the buttons. You’ve picked the perfect blue. So what’s next? This talk is for design system teams ready to go deeper—past variables and into real transformation. With the rise of AI and tools like Figma’s MCP and Figma Make, systems work is no longer just about consistency. It’s about velocity. Learn how teams can use design systems as infrastructure to take down legacy tech, untangle workflows, and compress timelines without compromising craft.

You’ve named the buttons. You’ve picked the perfect blue. So what’s next? This talk is for design system teams ready to go deeper—past variables and into real transformation. With the rise of AI and tools like Figma’s MCP and Figma Make, systems work is no longer just about consistency. It’s about velocity. Learn how teams can use design systems as infrastructure to take down legacy tech, untangle workflows, and compress timelines without compromising craft.

You’ve named the buttons. You’ve picked the perfect blue. So what’s next? This talk is for design system teams ready to go deeper—past variables and into real transformation. With the rise of AI and tools like Figma’s MCP and Figma Make, systems work is no longer just about consistency. It’s about velocity. Learn how teams can use design systems as infrastructure to take down legacy tech, untangle workflows, and compress timelines without compromising craft.

Contact us if you have any questions.

gabriela@designdnaconf.com

Contact us if you have any questions.

gabriela@designdnaconf.com

Contact us if you have any questions.

gabriela@designdnaconf.com