Design DNA
13 - 14 Nov 2025
Online
Design DNA
Laura Fehre
Laura Fehre
Laura Fehre
Designer Advocate at Figma
Designer Advocate at Figma
Designer Advocate at Figma



About the speaker
About the speaker
About the speaker
Laura bends design systems, materials, and sometimes herself—often upside down—with a camera in one hand and curiosity in the other. Fueled by craft, half coffee, half protein bar, and a full-time obsession with creating, collecting, and doing it all over again (but better).
Laura bends design systems, materials, and sometimes herself—often upside down—with a camera in one hand and curiosity in the other. Fueled by craft, half coffee, half protein bar, and a full-time obsession with creating, collecting, and doing it all over again (but better).
Laura bends design systems, materials, and sometimes herself—often upside down—with a camera in one hand and curiosity in the other. Fueled by craft, half coffee, half protein bar, and a full-time obsession with creating, collecting, and doing it all over again (but better).
Lecture
Lecture
Lecture
Beyond Tokens: Killing Legacy with Design Systems and AI
Beyond Tokens: Killing Legacy with Design Systems and AI
Beyond Tokens: Killing Legacy with Design Systems and AI
You’ve named the buttons. You’ve picked the perfect blue. So what’s next? This talk is for design system teams ready to go deeper—past variables and into real transformation. With the rise of AI and tools like Figma’s MCP and Figma Make, systems work is no longer just about consistency. It’s about velocity. Learn how teams can use design systems as infrastructure to take down legacy tech, untangle workflows, and compress timelines without compromising craft.
You’ve named the buttons. You’ve picked the perfect blue. So what’s next? This talk is for design system teams ready to go deeper—past variables and into real transformation. With the rise of AI and tools like Figma’s MCP and Figma Make, systems work is no longer just about consistency. It’s about velocity. Learn how teams can use design systems as infrastructure to take down legacy tech, untangle workflows, and compress timelines without compromising craft.
You’ve named the buttons. You’ve picked the perfect blue. So what’s next? This talk is for design system teams ready to go deeper—past variables and into real transformation. With the rise of AI and tools like Figma’s MCP and Figma Make, systems work is no longer just about consistency. It’s about velocity. Learn how teams can use design systems as infrastructure to take down legacy tech, untangle workflows, and compress timelines without compromising craft.
Contact us if you have any questions.
gabriela@designdnaconf.com
Contact us if you have any questions.
gabriela@designdnaconf.com